DIGEST MAGAZINE

Reader’s Digest is a very popular American general interest magazine, which was founded in 1922 by DeWitt Wallace and his wife Lila Bell Wallace. The headquarters of the organization is located in Manhattan, New York, United States. Since then the magazine has been a must have and has been found in every suburban American home. But with the rise of the internet, Reader’s Digest had somewhat plummeted.

The magazine has a vast range of articles and specials in every issue, the magazine does not follow the conventional gossip, business insider and pop culture trends like how one would stereotypically perceive a magazine to be. The current editor in chief of the magazine is Bruce Kelley.

Reader’s Digest has a staggering circulation of 3,025,518, and has currently published 49 editions in 21 languages and is available in over 70 countries around the globe.

HISTORY

At the advent of war, Wallace when was recruited by the army, spent four months reading American newspapers. Then after his return to his home country, he spent six months at the Minneapolis Public Library, researching different magazine articles. This is was the beginning of the Reader’s Digest dream.

He was compiling information to start his own magazine, on a wide variety of subjects. He co-founded this magazine with his wife. Wallace wanted to publish the magazine by himself and direct mail it to the customers. The first publication, was on February, 1922.

Thanks to his efforts and hard workReader's Digest became one of the most popular magazine in the world.

POLITICAL INFLUENCE

Wallace was an avid supporter of the Republican Party and had strong anti-communist views, and he made sure to express these views and beliefs in the magazine. Wallace and his spouse were firm supporters of Richard Nixon's presidential campaign in the year 1968. They supported him, by giving Nixon largecash donations and letting Nixon express himself and his political upliftmentin the Digest.

Conservation and anti-communist, these were the two heavy views of the Reader’s Digest in both social and political issues from the very start. They made sure to wipe the communist agenda and bring forth a socialist movement. Wallace had hoped to gain a net income of $5,000, he had analyzed what the mass market demanded and thus the growth and expansion of the magazine had reached heights, never seen before.

In 1929, Reader’s Digest had 290,000 subscribers and an overall gross income of $900,000 a year. The first international edition was released in the United Kingdom in the yearof 1938. Then by the time of the magazine’s 40th anniversary, there were 40 international editionsavailable, in 13 different languages and even Braille, (for the blind) and it was deemed the largest-circulating journal in the following places around the world; CanadaSpain, Mexico, SwedenPeru and other countries and regions around the globe. All in all, around that time, the magazine had a circulation of 23 million.

CONTENT ANALYSIS

The focused content of the magazine is not restricted to a certain aspect, which is a double edged sword. Since it is a general interest magazine. It’sarticles and editorials are not of a similar nature. In each new issue there is a new pattern follow up and a different writing style. Though the sections and heading are more or less the same. To not confuse the reader, there is no real story the magazine goes after. The magazine has some very unimportant information and news featured which no one would bother to read at times. I’m going to put the negatives on a hold on. Let’s move on to the interesting bits. Reader’s Digest features plenty of fun and attention grasping articles. Their 100 submit a story article, which provides a great platform, for aspiring writers and other articles that give you tips on saving and budgeting. The awareness articles are all great and good too. The jokes and food section is truly Reader’s Digest grace if you ask me. The part of the publication, perhaps, many are most excited about. 

THE FALL OF READER’S DIGEST

The internet is Reader’s Digest’s greatest enemy, yes. Since the world wide web emerged, the magazine went on a standstill. For a while that is. In 1983, when the internet broke all of history’s previous inventions. All went downhill for a lot of businesses, including Reader’s Digest. The internet was a portal to unlimited information on anything including everything Reader’s Digest was featuring. The internet was faster, updated and easier to access and costed a lot less. Wallace could not keep up, the internet was the magazine’s ultimate demise at the time. The revolution of the World Wide Web had stocks of the company plummeting and investors either doubtful or leaving.

Over the course, of time, Readers Digest maintained its foothold again but was not as strong as it had always been, since the internet was and still will be the greatest rival of all time. But it is still one of the most well-reputed magazine in the world with a staggering circulation rate other print media could only dream of.

CONCLUSION:

The magazine is by far one of the most popular in the world, though it did take a major dip. It regained its standing. The magazine’s content is family friendly, it’s great for kids because it is a hefty source of general knowledge. It has a bit of everything for everyone.