ROLLING STONE MAGAZINE
Oh no, we’re not talking about Bob Dylan’s rolling stone and nope, it’s got nothing to do with Adele’s rolling in the deep. But this is a magazine that has maintained its legacy for over 50 years!
Rolling Stone magazine was founded on the 9th of November, 1967 by Ralph J. Gleason and Jann Wenner. Before we get in to the magazineand what its about. Let’s talk about the founders.
Ralph J. Gleason was an American jazz player and a well-known music critic. He graduated from Columbia University, and made the San Francisco Chronicle make it all the way to the rock era.
Now for, Jann Simon Wenner, the former owner of Men’s Journal Magazine. Born in New York, he attended Chadwick School and the University of California. After taking a loan from his fiancé, Jane Schindelheim and family members, he co-founded the Rolling Stone magazine with Ralph J. Gleason.
Rolling Stone magazine mainly focusses on popular culture or otherwise reffrerd to as pop culture. The massive sized magazine has been redefining the world and evolving through the course of time with such refinement. That its still one of the most spectacular print media around. The magazine mainly has target audience consisting of young adults. Rolling Stone covers topics such as poltics, world news and yes overall, pop culture.
The magazine has an astounding circulation of 700,622 according to the December, 2018 survey count.
The current editor of Rolling Stone is Jason Fine, he has been the year 2015.
Fun fact: The name of both the band and the magazine was inspired by the song Rollin' Stone' by Muddy Waters, that came out in the 1950.
HISTORY AND CORE
The magazine came out after the period of the world war. As it is expected, there was a lot of decay and depression in the air for a very long time. But Jan Wenner, though coming from a secular Jewish family needed there to be an outlet for rock n’ roll. The idea came to him when he was 21 and was unable to find a decent, nine to five job. After collecting an amount of $7500 dollars, Jann with his mentor Gleason went on the conquest to make their own magazine. This magazine was going to be the never before witnessed representation of rock n roll. He believed rock n’ roll was not getting the representation it deserved and he did not take that. He wanted to take matters into his own hands.
Music was thriving in the city of San Francisco but it was not being given the attention it deserved, especially rock n’ roll. Which was dear to the hearts of the two founders. Together they set up a printing office in San Francisco, back then the laws weren’t strict, the costs were cheap and all in all, it was not an impossible feat to start out a magazine publishing press.
But Jann didn’t just create a team consisting of a bunch of music loving maniacs but he chose people who knew their niche. Intelligentwriters that could grip the masses and create a legacy for rock n roll.
He wanted to show the world, how rock n’ roll was a philosophy. It was not just some music to bop your heads to. The magazine wasn’t a bunch of celebrity profile baloney. But it was an insider’s scoop to the revolution rock n’ roll was bringing to the world. From the man who created the Rolling Stone’s logo. It was all thoroughly perfected by the founder’s Jann and Gleason, they made sure their vision and the politically charged changes that rock n’ roll was making would be represented honorably.
The magazine was a success, not only in that era but in present as well. The magazine’s quality and intelligent archives weren’t turned to dust but have risen as one of the most iconic magazines to date!
GENERAL EXCELLENCE AWARD
Rolling Stone magazine has been a heavy hitting contender since the 1960’s and as a result has won numerous awards for their stellar publications. One of the most prestigious award being the;
General excellence, (Circulation) Over 1,000,000: Rolling Stone. In April, 1998.
RECENT YEARS AND THE FALL
The magazine initially, was published bi-weekly but after reconsideration it was decided that it would be published once a month. Thus it is now an American popular culture monthly published magazine.
During the time, when the internet popped up and a new gateway of revolution was opened. Jan Wenner was unable to cope with the World Wide Web’swhirlwind. In short, that was the dwindling period of the Rolling Stone magazine. His vision did not go as far as the internet could and that had the company take a major nose dive. Wenner’s mind had been clouded by the fame and superiority that is why keeping up with the newly developed fast paced environment jammed his vision.
Though, it did get back up on its feet over time, it is now one of the most popular print media around, it is every artists dream to be featured on the magazine.
The magazine now is not restricted to rock n roll but has expanded to politics, music, Hollywood and related charts, music of all genres and other array of topics.
Rolling Stone isn’t only a magazine in hardcopy, but has an app and a website. The monthly subscription costs about $49.95.